This post originally appeared on our DIY blog, Adventures-in-Making in 2015.
I think that it’s one of life’s small miracles that no one has to listen to all the noises that go on in my head while I’m working. The cajoling, the reassuring, the brainstorming, the problem solving, the bickering, the promises, the compromises… you get it. It’s noisy, but generally productive (“What were you thinking, Ali?” “You can do it, Ali!”) That’s my process.
Since this month’s craft challenge is all about LETTERS, and so am I, I thought I’d give you a little glimpse into the sketching steps of my lettered pieces.
I showed you my travel kit of supplies, but my sketches rely on just a few tools. A mechanical pencil, a ruler, a compass, clipboard, lots of erasers, and some thin white card stock.
I usually have a concept that I’m trying to convey in words. Often it’s one of the mantras I repeat to myself while I’m working (which makes the whole process very meta.) I will write down a bunch of phrases, and think about…
• Priority of words (Visual Hierarchy) – The most important words should generally be biggest and easiest to read to reinforce the message of your piece. I like to think that if you only read the big words, it would be like a summary of the whole statement. As fun as it is to make a really big and elaborate THE, it doesn’t make much sense. (THE message gets hidden.) You can also use visual hierarchy to hide a message and make people really look.
• What shapes I can use in the phrase: Is there a representative shape I can work into the overall form of the lettering? If I’m writing about lemonade, should I make it fit into the shape of a glass?
• What kind of typography would best represent the words? – Some words want to be formal (“Typography”) and some want to be flourishy (“Passionate”). Sometimes it’s fun to mix those up.
I’ll also start looking at the way a word is structured so I’m sure to give it enough space per letter.
When I have a general idea of the shapes I’d like to play around with, I’ll build myself a make-shift grid with the ruler and compass. I find that I like to make mostly symmetrical pieces, so I’ll map out the middle of the page and go from there. I end up with a lot of extra reference lines, but that’s fine.
Then I will start very lightly penciling in the skeleton form of letters. I do A LOT of erasing, so light lines are important. Usually while I’m working on the basic structure of the letters, I will start to think about the shape they will take in the end.
I am constantly working to find the center of a word or phrase. I can count letters in my head, but nothing beats a quick jot down of the phrase. I’ll then count (including spaces) and mark the middle. (This is also helpful because if a word has a lot of skinny letters – like Ilif – it will be much shorter than one with fat letters – MmNn)
One of the best consequences of lettering practice is that I’ve started to think of writing as “drawing letters” which makes it sometimes possible to write backwards or sideways. This helps with lots of things including spacing words from the center line (see above). It is also SUPER handy when you’re a lefty who tends to drag your hand through wet ink all the time.
When I have the skeleton of the letters basically where I want them, I will make decisions about how to flesh them out. My first inspiration was the word “Letter” which reminded me of a typeface I love in my very precious American Wood Type book. (We’ll be showing our favorite lettering books later in the month!)
I love to keep printed samples of type on hand to look at. I used to try to look at inspiration on a screen, but it never translated right in my brain. I’ve started saving all sorts of printed materials (filed by style) to look at when I’m lettering.
But that’s okay- it’s just a sketch. If I love it I’ll take it to the next level with paints and ink, and if I don’t love it I’ll put it away to inspire me another day.